Less is More

It doesn't always hold true of course. Nothing does, really. But it can be an eye opener. My eyes are open yes, but they need stitches, or wooden sticks - the latter being favorable because less irreversible - to prevent them from closing again. Time can do that. That, and much, much more. Oh no, it is less, it's less that's more.

Less what?
Less different subjects (my blog, especially this month, will NOT be the best example for this :). Writing about a whole range of different subjects will most certainly get you a bunch of roaming visitors. But they will see only 1 page, 2 at most, and be gone. Gone forever. Yes. But if you focus on a particular subject or if your posts share a certain theme, chances are you will get more loyal visitors. Furthermore, your blog becomes a brand on itself, and you start being mentioned elsewhere. There might be only a handful of people Googling your subject, but if they do, you have a fair chance of being visited (because there are so few other sites about the same subject).

Writing less blog posts can also be 'more', especially if you leave out the less interesting posts. Also, when you blog too much, people can't keep up and loose interest.

Paradox of choice
The paradox of choice is something I can heavily relate to. In essence it means: more choices can result in worse decision making, or failure to make a decision at all (so: 'more is less' holds true as well). They often say that the current generation of 20/30-ers experience this paradox in their careers: too much choices make them insecure about their decisions, which leads to stress and unhappiness.

Less products
The 'less is more' philosophy is also important when selling products. Why? Well, for starters there's the aforementioned paradox of choice. More choices might lead to less sales! This is counter intuitive, but an important consideration. This can concern the amount of product categories as well as the amount of products (brands, types, colors) inside a category. A very good strategy might be to severely decrease the amount of categories (for instance: instead of clocks, frames and gadgets, sell only original Seiko watches from the Kinetic range) and modestly expand the remaining category/categories. Such a focus would also makes your shop more recognizable and easier to brand. Moreover, it saves you time and energy, which you can then spend on quality, specialization and depth.

Less writing
Yeah, yeah, I know. People are lazy. Being to the point helps to get the message across!